I like turning complex problems into practical, pleasing and intuitive designs.
I’ve had the great opportunity of working with a team of capable designers to help restructure and launch existing products for their contractor user base.
Using requirements from ongoing active findings, I mapped out possible solutions that made possible eliminating content from the current landing page flow to a be integrated on a different page that worked a different pattern within the same flow. Additionally, I structured design system elements to reflect two unified components that best fit the desired solution from user point of view.
I worked within an agile environment that included attending to daily stand ups, documenting and managing tasks in Confluence and Jira. Initial whiteboarding was discussed on Miro between UX and UI teams, then design reviews were then handled in Zeplin where we all collaborated towards the last sprint and into development handoff.
Through my in-depth studies in experience interaction and visualization, I went on distinct phases of building interaction in visual design using practical applications on hypothetical cases based on common user problems with technology.
In phase one, I address issues with forms and fields. How to increase user engagement while filling out a forms with effective patterns and chunking. Phase two, I explore and design user interaction with system process and information architecture within the visual scope of the experience. Lastly in phase three, I solve issues in the eCommerce checkout process for both experienced and novice shoppers.
Throughout this process, I focus on design audits to explore patterns in accessibility, high level heuristics and competitive analysis. Once all data’s in, I structure elements and components to fit foundational material design for iOS, Android and desktop to then personalize the experience’s mood and persona with brand guidelines.
I joined this team of creators to produce a vast number of assets for digital marketing such as web-based banners animations for campaigns in HTML5, branding, print and digital promotional layouts as well as product modeling for photography and video. I worked on clients accounts such as Sling and Dish networks, Bula, O’Neill, Channie’s, Column Climber and Optinum Health Care.